Made to order
Custom Moroccan Rugs, Woven by Hand
Create a Moroccan rug made for your space. Choose your dimensions, colors, and design, and let our Amazigh artisans bring your vision to life.
Start your custom rugHow It Works
Every custom Soul Rug begins with a conversation and ends at your door.
Share Your Vision
Send us your dimensions, the style you have in mind, your preferred colours, and any reference images.
Design Together
Our team in Marrakech reviews your request and comes back to you to confirm what is achievable, and to agree the details.
Handwoven in Morocco
Once the design is agreed, an Amazigh artisan weaves your rug by hand on a traditional loom. Estimated production time is 5-6 weeks.
Delivered to Your Door
Your rug ships from our atelier in Marrakech with free worldwide shipping and full tracking.
Customization Options
Start from one of our three weaving traditions, or describe something entirely your own.
Beni Ourain
Ivory wool grounds with bold geometric motifs, woven in the Middle Atlas. View the collection.
Mrirt
A denser, plusher pile with a soft hand and exceptional durability. View the collection.
Azilal
Expressive colour and free, improvised patterning from the High Atlas. View the collection.
Custom dimensions
Tell us the width and length your room calls for, and we will weave to those measurements.
Natural wool
Wool from the Atlas Mountains, in its natural undyed tones of ivory, cream, beige and darker fleece.
Colours
Share the palette you have in mind. We will confirm what is achievable before any order is placed.
Patterns & design
Adapt an existing motif, or bring your own idea. Reference images are welcome.
Production & Delivery
- Estimated production time: 5–6 weeks.
- International shipping begins after production is complete.
- Free worldwide shipping.
- United States: estimated shipping time of 3–7 business days after dispatch.
- Other destinations: please refer to our Shipping & Delivery policy.
- Customs duties and import taxes may apply depending on the destination.
Production and shipping are separate stages: the 5-6 week estimate covers weaving and finishing, before your rug is dispatched.
Custom Rug Inquiry
Tell us what you have in mind and we will come back to you with next steps.
Returns & Important Information
Custom-made rugs are woven specifically for you and are subject to the conditions set out in our official Returns and Refunds Policy. Under that policy, made-to-order, custom-size and personalized rugs are not eligible for return or exchange unless they arrive damaged, defective, incorrect, or significantly different from what was ordered. The published policy is the source of truth for all cases.
Questions about a custom project?
If you would rather talk it through before filling in the form, write to us directly and we will help you work out the right size, style and finish.