{"product_id":"beni-ourain-ivory-textured-frame-wool-rug","title":"Beni Ourain Ivory Textured Frame Wool Rug","description":"\u003cp\u003eA serene all-ivory Beni Ourain rug whose design lives entirely in texture: concentric rectangular frames are carved in raised wool, nesting inward like quiet ripples toward the centre. There’s no colour to distract — just soft light and shadow playing across the relief, and the luxurious feel of deep handspun pile.\u003c\/p\u003e\u003cp\u003eHand-knotted by Amazigh artisans of the Middle Atlas from undyed live wool, the framed relief is built by hand from varying pile heights, so each border feels organic and tactile rather than printed. The thick, plush pile is wonderfully warm and cushioned underfoot, made to last for generations and to soften beautifully with age. No two pieces are identical; the gentle irregularities are the signature of a genuinely handmade Moroccan rug.\u003c\/p\u003e\u003cp\u003eBecause it’s entirely natural ivory, this rug is effortless to live with — it brightens a room, adds sculptural texture without competing with anything, and suits modern, Scandinavian, Japandi and minimalist interiors. Use it to bring soft, calming structure to a living room, bedroom or studio.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% natural live wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High plush pile, carved relief\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Tone-on-tone Beni Ourain, textured frame\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable spaces:\u003c\/strong\u003e Living room, bedroom, studio, meditation space\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45716597309523,"sku":"SR-BENI-031-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With 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