{"title":"Beni Ourain Rugs","description":"\u003ch2\u003eBeni Ourain Rugs — The Authentic Moroccan Wool Rug\u003c\/h2\u003e\n\u003cp\u003eAmong all handwoven Moroccan rugs, few have earned the enduring international recognition of the Beni Ourain. Ivory, geometric, unmistakably Amazigh — these rugs have found their place in the homes of designers, architects, and collectors around the world for decades. Yet what makes a Beni Ourain rug truly remarkable is not its aesthetic reputation. It is what lies beneath the surface: a weaving tradition of extraordinary depth, carried in the hands of women who learned their craft the way it has always been learned — from one generation to the next, without a single written word.\u003c\/p\u003e\n\u003cp\u003eAt Soul Rugs, every Beni Ourain rug is made to order and woven by Amazigh women artisans in the Middle Atlas Mountains of Morocco.\u003c\/p\u003e\n\n\u003ch3\u003eThe Origin\u003c\/h3\u003e\n\u003cp\u003eThe Beni Ourain are a confederation of Amazigh tribes indigenous to the Middle Atlas Mountains of Morocco. For generations, the women of these communities have woven rugs as part of a living cultural practice — not as commercial production, but as a form of visual language, spiritual expression, and domestic identity.\u003c\/p\u003e\n\u003cp\u003eThe tradition is transmitted entirely through practice and demonstration. A grandmother shows her granddaughter how to prepare the wool, how to set up the loom, how to read the pattern emerging row by row. This transfer of knowledge takes years and cannot be shortened or replicated. The result is a craft that remains genuinely singular — one that no industrial process has ever been able to convincingly reproduce.\u003c\/p\u003e\n\n\u003ch3\u003eThe Wool\u003c\/h3\u003e\n\u003cp\u003eEvery authentic Beni Ourain rug begins with the wool. The sheep that produce it graze in the Middle Atlas at significant altitude, in conditions that encourage the development of a dense, lanolin-rich fleece with qualities no lowland wool can match. It is naturally soft without being fragile. Warm without being heavy. And it ages well — becoming more supple and more beautiful the longer it is used.\u003c\/p\u003e\n\u003cp\u003eThe wool used in Beni Ourain rugs at Soul Rugs is never dyed. It arrives at the loom in its natural state: ivory white to creamy beige, with subtle variations that give each rug its characteristic warmth and depth. The dark geometric motifs are worked in wool that is naturally dark — the same undyed fiber, from darker-fleeced sheep. No synthetic processes. No chemical treatments. The same raw material that Amazigh weavers have worked with for as long as the tradition exists.\u003c\/p\u003e\n\n\u003ch3\u003eThe Making\u003c\/h3\u003e\n\u003cp\u003eBeni Ourain rugs are woven on traditional vertical looms — wooden frames that have changed little over centuries. The artisan works from the bottom up, tying individual knots of wool around pairs of warp threads, row by row, building the rug upward over weeks of sustained, careful work. A medium-sized piece — approximately 5 by 8 feet — typically requires three to five weeks of full-day weaving.\u003c\/p\u003e\n\u003cp\u003eThere is no shortcut. The density of the pile, the evenness of the surface, and the precision of the geometric patterns depend entirely on the skill and experience of the weaver.\u003c\/p\u003e\n\u003cp\u003eThe geometric motifs that define Beni Ourain rugs are drawn from a visual vocabulary passed down through generations of Amazigh women. Diamond shapes, broken lines, cross forms, and repeated geometric fields are not purely decorative — they belong to a symbolic language encoding protection, fertility, and cosmological belief. Each artisan interprets this vocabulary in her own way. No two Beni Ourain rugs are ever truly identical.\u003c\/p\u003e\n\n\u003ch3\u003eIn the Modern Interior\u003c\/h3\u003e\n\u003cp\u003eBeni Ourain rugs have become one of the defining objects of contemporary interior design. Their neutral palette makes them exceptionally versatile: they work in minimal Scandinavian spaces, in warm Mediterranean interiors, in classic American homes, and in contemporary apartments. They anchor a living room without overpowering it. They bring texture and presence to a bedroom without competing with color elsewhere.\u003c\/p\u003e\n\u003cp\u003eWhat distinguishes a genuine Beni Ourain rug from its many imitations is precisely the quality that cannot be replicated: the natural variation of real wool, the slight irregularities of genuine hand-weaving, the weight and density of a piece made slowly and carefully by a skilled artisan. These are not imperfections. They are the marks of authenticity.\u003c\/p\u003e\n\n\u003ch3\u003eSizes \u0026amp; Proportions\u003c\/h3\u003e\n\u003cp\u003eEach rug in this collection is woven to order in 65 available sizes, from 3 × 5 ft to 13 × 15 ft. Choose a 5 × 8 ft rug for a smaller seating area, an 8 × 10 ft rug to anchor a living room, or a 9 × 12 ft rug for a more spacious interior.\u003c\/p\u003e\n\u003cp\u003eLong, narrow formats are available for hallways and other transitional spaces, while square rugs offer balanced proportions for a variety of room layouts. Every rug can be finished with or without tassels, at no additional cost.\u003c\/p\u003e\n\u003cp\u003eLooking for a different size? Our artisans can create a rug to your exact dimensions, tailored to your space.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.soulrugs.com\/pages\/custom\"\u003eStart a custom piece\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch3\u003eMade to Order\u003c\/h3\u003e\n\u003cp\u003eAt Soul Rugs, no Beni Ourain rug in our collection exists until you order it. When you place your order, your rug is assigned to an Amazigh women artisan within 48 hours. She begins weaving it on her loom — your specific dimensions, your chosen finish — and works on it until it is complete. Total lead time from order to delivery is 5 to 6 weeks.\u003c\/p\u003e\n\u003cp\u003eYour rug will never have been owned by someone else. It will never have sat in a warehouse. It arrives at your door exactly as it left the loom — fresh, unique, and made specifically for you. We ship via DHL Express from our atelier in Marrakech, with full tracking from dispatch to delivery.\u003c\/p\u003e\n\n\u003ch3\u003eCare\u003c\/h3\u003e\n\u003cp\u003eSpot clean with cold water and a mild, pH-neutral detergent. Dry flat in the shade — never in direct sunlight, which can affect the natural ivory fibers over time. Shake gently outdoors to remove dust. Rotate every few months for even wear. Professional cleaning once a year is recommended. The lanolin in the wool offers a degree of natural stain resistance — most spills can be addressed promptly with a clean cloth without leaving a mark.\u003c\/p\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is a Beni Ourain rug?\u003c\/strong\u003e\u003cbr\u003eA Beni Ourain rug is an authentic handwoven Moroccan wool rug made by Amazigh women artisans of the Beni Ourain tribal confederation in the Middle Atlas Mountains of Morocco. These rugs are characterized by their natural ivory wool ground and bold geometric motifs in dark wool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre Beni Ourain rugs good quality?\u003c\/strong\u003e\u003cbr\u003eYes. Authentic Beni Ourain rugs are made from 100% natural undyed Atlas Mountain wool — naturally rich in lanolin, with a soft texture and exceptional durability. A well-made Beni Ourain rug improves with age and can last for many decades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does it take to make a Beni Ourain rug?\u003c\/strong\u003e\u003cbr\u003eA medium-sized Beni Ourain rug typically takes 3 to 5 weeks of full-day weaving. At Soul Rugs, total lead time from order to delivery is 5 to 6 weeks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I clean a Beni Ourain rug?\u003c\/strong\u003e\u003cbr\u003eSpot clean with cold water and a mild detergent. Dry flat in shade. Professional cleaning once a year is recommended.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo you ship internationally?\u003c\/strong\u003e\u003cbr\u003eYes. We offer free worldwide shipping via DHL Express from our atelier in Marrakech to the USA, Canada, Europe, and Australia.\u003c\/p\u003e","products":[{"product_id":"beni-ourain-ivory-green-pink-speckle-wool-rug","title":"Beni Ourain Ivory Green \u0026 Pink Speckle Wool Rug","description":"\u003cdiv class=\"product-story\"\u003e\n  \u003cp class=\"product-artisan-intro\"\u003eHand-knotted by Amazigh women artisans in the Middle Atlas Mountains of Morocco\u003c\/p\u003e\n  \u003cp\u003eThis Beni Ourain rug is woven entirely by hand from 100% natural wool, its soft ivory ground scattered with a playful confetti of green and pink flecks. The plush high pile keeps the calm, Scandinavian feel that makes Beni Ourain rugs so loved, while the speckled colour gives it a fresh, contemporary spirit. Each rug is knotted on a traditional loom by a single Amazigh weaver, following techniques passed down through generations of Berber women — so no two pieces are ever exactly alike.\u003c\/p\u003e\n  \u003cp\u003eNaturally soft and warm underfoot, it brings texture and quiet personality to a living room, bedroom or reading nook. Woven to order and shipped free to eligible destinations.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e 100% Natural Wool\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High pile — plush\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Handmade in Morocco\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Berber · Minimalist · Scandinavian\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Rectangle\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeaving time:\u003c\/strong\u003e 5–6 weeks\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eCare Instructions\u003c\/h3\u003e\n  \u003cp\u003eSpot clean with cold water and mild soap. Dry flat in the shade. Professional cleaning recommended. Do not machine wash.\u003c\/p\u003e\n  \u003ch3\u003eShipping\u003c\/h3\u003e\n  \u003cp\u003eShips free from Marrakech to eligible destinations. Woven to order in approximately 5–6 weeks. Transit time after dispatch depends on the destination.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45715585728595,"sku":"SR-BENI-001-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With Tassels","offer_id":45715585761363,"sku":"SR-BENI-001-3x5-WT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ No Tassels","offer_id":45715585794131,"sku":"SR-BENI-001-3x6-NT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ With Tassels","offer_id":45715585826899,"sku":"SR-BENI-001-3x6-WT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ No Tassels","offer_id":45715585859667,"sku":"SR-BENI-001-3x7-NT","price":609.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ With 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Woven to order and shipped free to eligible destinations.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e 100% Natural Wool\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High pile — plush\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Handmade in Morocco\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Berber · Modern · Graphic\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Rectangle\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeaving time:\u003c\/strong\u003e 5–6 weeks\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eCare Instructions\u003c\/h3\u003e\n  \u003cp\u003eSpot clean with cold water and mild soap. Dry flat in the shade. Professional cleaning recommended. Do not machine wash.\u003c\/p\u003e\n  \u003ch3\u003eShipping\u003c\/h3\u003e\n  \u003cp\u003eShips free from Marrakech to eligible destinations. Woven to order in approximately 5–6 weeks. Transit time after dispatch depends on the destination.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45715591757907,"sku":"SR-BENI-002-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With Tassels","offer_id":45715591790675,"sku":"SR-BENI-002-3x5-WT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ No Tassels","offer_id":45715591823443,"sku":"SR-BENI-002-3x6-NT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ With Tassels","offer_id":45715591856211,"sku":"SR-BENI-002-3x6-WT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ No Tassels","offer_id":45715591888979,"sku":"SR-BENI-002-3x7-NT","price":609.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ With 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The understated, earthy palette and plush high pile capture the quiet elegance the Beni Ourain tribe is famous for, while each hand-tied knot carries the rhythm of traditional Berber weaving. Made on a wooden loom by a single Amazigh artisan, every rug is one of a kind.\u003c\/p\u003e\n  \u003cp\u003eVersatile and easy to live with, it warms a living room, bedroom or study and pairs effortlessly with both modern and rustic interiors. Woven to order and shipped free to eligible destinations.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e 100% Natural Wool\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High pile — plush\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Handmade in Morocco\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Berber · Minimalist · Neutral\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Rectangle\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeaving time:\u003c\/strong\u003e 5–6 weeks\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eCare Instructions\u003c\/h3\u003e\n  \u003cp\u003eSpot clean with cold water and mild soap. Dry flat in the shade. Professional cleaning recommended. Do not machine wash.\u003c\/p\u003e\n  \u003ch3\u003eShipping\u003c\/h3\u003e\n  \u003cp\u003eShips free from Marrakech to eligible destinations. Woven to order in approximately 5–6 weeks. 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It keeps the airy, undyed softness of the classic Beni Ourain while adding a playful, artistic energy. Each rug is hand-knotted on a traditional loom from 100% natural wool by a single Amazigh weaver, so every piece is genuinely unique.\u003c\/p\u003e\n  \u003cp\u003eLight and joyful, it lifts a living room, nursery or creative studio and layers beautifully over wood or pale floors. Woven to order and shipped free to eligible destinations.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e 100% Natural Wool\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High pile — plush\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Handmade in Morocco\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Berber · Contemporary · Bohemian\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Rectangle\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeaving time:\u003c\/strong\u003e 5–6 weeks\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eCare Instructions\u003c\/h3\u003e\n  \u003cp\u003eSpot clean with cold water and mild soap. Dry flat in the shade. Professional cleaning recommended. Do not machine wash.\u003c\/p\u003e\n  \u003ch3\u003eShipping\u003c\/h3\u003e\n  \u003cp\u003eShips free from Marrakech to eligible destinations. Woven to order in approximately 5–6 weeks. Transit time after dispatch depends on the destination.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45715604897875,"sku":"SR-BENI-004-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With Tassels","offer_id":45715604930643,"sku":"SR-BENI-004-3x5-WT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ No Tassels","offer_id":45715604963411,"sku":"SR-BENI-004-3x6-NT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ With Tassels","offer_id":45715604996179,"sku":"SR-BENI-004-3x6-WT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ No Tassels","offer_id":45715605028947,"sku":"SR-BENI-004-3x7-NT","price":609.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ With 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With no bright colour to distract, all the beauty lives in the depth and texture of the undyed wool and the rhythm of each hand-tied knot. It is the essence of Beni Ourain craft — calm, neutral and built to last. Made on a traditional loom by a single Amazigh weaver, every rug is unique.\u003c\/p\u003e\n  \u003cp\u003eEndlessly versatile, it brings warmth and a sculptural softness to any living room, bedroom or hallway. Woven to order and shipped free to eligible destinations.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e 100% Natural Wool\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High pile — plush\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Handmade in Morocco\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Berber · Minimalist · Scandinavian\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Rectangle\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeaving time:\u003c\/strong\u003e 5–6 weeks\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eCare Instructions\u003c\/h3\u003e\n  \u003cp\u003eSpot clean with cold water and mild soap. Dry flat in the shade. Professional cleaning recommended. Do not machine wash.\u003c\/p\u003e\n  \u003ch3\u003eShipping\u003c\/h3\u003e\n  \u003cp\u003eShips free from Marrakech to eligible destinations. Woven to order in approximately 5–6 weeks. Transit time after dispatch depends on the destination.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45715613778003,"sku":"SR-BENI-005-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With Tassels","offer_id":45715613810771,"sku":"SR-BENI-005-3x5-WT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ No Tassels","offer_id":45715613843539,"sku":"SR-BENI-005-3x6-NT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ With Tassels","offer_id":45715613876307,"sku":"SR-BENI-005-3x6-WT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ No Tassels","offer_id":45715613909075,"sku":"SR-BENI-005-3x7-NT","price":609.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ With 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Woven to order and shipped free to eligible destinations.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaterials:\u003c\/strong\u003e 100% Natural Wool\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High pile — plush\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Handmade in Morocco\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Berber · Classic · Neutral\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eShape:\u003c\/strong\u003e Rectangle\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWeaving time:\u003c\/strong\u003e 5–6 weeks\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eCare Instructions\u003c\/h3\u003e\n  \u003cp\u003eSpot clean with cold water and mild soap. Dry flat in the shade. Professional cleaning recommended. Do not machine wash.\u003c\/p\u003e\n  \u003ch3\u003eShipping\u003c\/h3\u003e\n  \u003cp\u003eShips free from Marrakech to eligible destinations. Woven to order in approximately 5–6 weeks. Transit time after dispatch depends on the destination.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45715636256851,"sku":"SR-BENI-006-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With Tassels","offer_id":45715636289619,"sku":"SR-BENI-006-3x5-WT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ No Tassels","offer_id":45715636322387,"sku":"SR-BENI-006-3x6-NT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 6 ft \/ With Tassels","offer_id":45715636355155,"sku":"SR-BENI-006-3x6-WT","price":499.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ No Tassels","offer_id":45715636387923,"sku":"SR-BENI-006-3x7-NT","price":609.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 7 ft \/ With 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march in loose horizontal lines across a soft ivory wool ground, like Morse code woven into wool. 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Use it to ground a living room, calm a bedroom, or bring understated structure to a study or hallway.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% natural live wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e Medium-high plush pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Minimal Beni Ourain, dash lines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable spaces:\u003c\/strong\u003e Living room, bedroom, study, hallway\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45716241514579,"sku":"SR-BENI-013-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With 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with a deep, plush pile and the softest tonal grid texture woven into its surface. There’s no pattern competing for attention here — just rich, calming colour and the luxurious feel of thick handspun wool underfoot.\u003c\/p\u003e\u003cp\u003eHand-knotted by Amazigh artisans of the Middle Atlas from naturally dyed live wool, the green shifts subtly across the field as the light catches the pile, giving the rug real depth and a living, handmade quality. The thick, plush pile is wonderfully warm and cushioned, made to last for generations and to soften beautifully with age. No two pieces are identical; the gentle tonal variations are the signature of a genuinely handmade Moroccan rug.\u003c\/p\u003e\u003cp\u003eSage green is one of the most calming, versatile colours in interiors — it pairs effortlessly with natural wood, cream, terracotta and brass, and brings a grounded, botanical calm to a room. Use it to soften a bedroom, warm a living room, or add quiet colour to a study or meditation space.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% natural live wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High plush pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Solid-colour Beni Ourain, tonal texture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable spaces:\u003c\/strong\u003e Bedroom, living room, study, meditation space\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45716441497683,"sku":"SR-BENI-018-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With 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caramel-and-toffee blocks sit in a soft brick grid, framed by channels of natural ivory wool. This Beni Ourain rug glows with a rich, golden-brown warmth — like burnished caramel — bringing tactile depth and handmade character to the floor.\u003c\/p\u003e\u003cp\u003eHand-knotted by Amazigh artisans of the Middle Atlas from naturally dyed live wool, every block is shaped by hand, so the caramel tones shift gently from tile to tile and the grid feels organic rather than mechanical. The thick, plush pile is warm and cushioned underfoot, made to last for generations and to soften beautifully with age. No two pieces are identical; the small irregularities are the signature of a genuinely handmade Moroccan rug.\u003c\/p\u003e\u003cp\u003eThe warm caramel palette is wonderfully cosy and grounding — it pairs beautifully with cream, chocolate, brass and forest green, and adds a golden glow to neutral interiors. Use it to warm a living room, bedroom, study or snug reading corner.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% natural live wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e Medium-high plush pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Beni Ourain, caramel brick grid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable spaces:\u003c\/strong\u003e Living room, bedroom, study, reading corner\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45716487766099,"sku":"SR-BENI-023-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With 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where the pattern is carved entirely in texture: raised, maze-like lines of dense wool trace a geometric path across the surface, catching light and shadow rather than colour. The result is calm, sculptural and quietly luxurious — a tone-on-tone rug that reads as pure softness.\u003c\/p\u003e\u003cp\u003eHand-knotted by Amazigh artisans of the Middle Atlas from undyed live wool, the relief design is built by hand from varying pile heights, so the maze feels organic and tactile rather than printed. The thick, plush pile is wonderfully warm and cushioned underfoot, made to last for generations and to soften beautifully with age. No two pieces are identical; the gentle irregularities are the signature of a genuinely handmade Moroccan rug.\u003c\/p\u003e\u003cp\u003eBecause it’s entirely natural ivory, this rug is one of the easiest to live with — it brightens a room, adds texture without competing with anything, and suits modern, Scandinavian, Japandi and minimalist interiors. Use it to bring soft, sculptural calm to a bedroom, living room or meditation space.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% natural live wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e High plush pile, carved relief\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Tone-on-tone Beni Ourain, textured maze\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable spaces:\u003c\/strong\u003e Bedroom, living room, meditation space, studio\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45716562116691,"sku":"SR-BENI-028-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With 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golden-beige lines is woven across a natural ivory wool ground, breaking the field into delicate squares. This Beni Ourain rug is the definition of understated warmth — a subtle tonal check that adds gentle structure and a hint of gold without ever shouting for attention.\u003c\/p\u003e\u003cp\u003eHand-knotted by Amazigh artisans of the Middle Atlas from undyed and naturally dyed live wool, every fine line is woven by hand, so the grid drifts gently and feels handmade rather than printed. The thick, plush pile is warm and cushioned underfoot, made to last for generations and to soften beautifully with age. No two pieces are identical; the small irregularities are the signature of a genuinely handmade Moroccan rug.\u003c\/p\u003e\u003cp\u003eThe soft ivory-and-gold palette is wonderfully easy to live with — it brightens a room, layers beautifully with natural wood and warm neutrals, and suits modern, Scandinavian and warm-minimalist interiors. Use it to bring quiet structure to a living room, bedroom, nursery or study.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% natural live wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e Medium-high plush pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Beni Ourain, tonal gold check\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable spaces:\u003c\/strong\u003e Living room, bedroom, nursery, study\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45716645445715,"sku":"SR-BENI-033-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With 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Ourain rug reverses the usual palette: a deep black wool ground is interrupted by large, organic ivory shapes that flow like brushstrokes or cut-paper silhouettes. The result is striking and painterly — a true statement piece that turns the floor into modern art.\u003c\/p\u003e\u003cp\u003eHand-knotted by Amazigh artisans of the Middle Atlas from undyed and naturally dyed live wool, every curving shape is woven by hand, so the silhouettes feel spontaneous and alive rather than printed. The thick, plush pile is warm and cushioned underfoot, made to last for generations and to soften beautifully with age. No two pieces are identical; the hand-drawn irregularities are the signature of a genuinely handmade Moroccan rug.\u003c\/p\u003e\u003cp\u003eThe high-contrast black-and-ivory palette is endlessly versatile and effortlessly chic — it anchors a room and works as a centrepiece in modern, monochrome and contemporary interiors. Use it to make a bold statement in a living room, studio, bedroom or entryway.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% natural live wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Hand-knotted\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Middle Atlas, Morocco\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e Medium-high plush pile\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Modern Beni Ourain, black abstract\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuitable spaces:\u003c\/strong\u003e Living room, studio, bedroom, entryway\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Soul Rugs","offers":[{"title":"3 ft \/ 5 ft \/ No Tassels","offer_id":45716707967059,"sku":"SR-BENI-038-3x5-NT","price":429.0,"currency_code":"USD","in_stock":true},{"title":"3 ft \/ 5 ft \/ With 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